To drive footfall to Sulwhasoo’s pop-up store in Hong Kong, we deployed a programmatic Out-of-Home (pDOOH) campaign designed for strategic engagement rather than generic ad blasting.

The campaign leveraged precise day-parting, time-parting, and hyper-local geographical segmenting to efficiently engage both young and mature working female professionals during peak lifestyle hours. To reinforce brand recall and bridge the offline-to-online experience, audiences exposed to the pDOOH placements were subsequently retargeted with mobile display banners, significantly accelerating their drive-to-store intent. Beyond tactical delivery, our programmatic architecture enabled advanced footfall tracking, measuring the direct correlation between initial media exposure and actual physical visits to validate campaign efficiency with clear, measurable offline impact.