To refresh market awareness for PARKnSHOP’s Click & Collect service, we created a highly memorable consumer-facing identity, 「落佳拎」, and structured it into a fully integrated O2O campaign.

Rather than executing isolated tactics, we synthesized digital and physical touchpoints to build an interactive, full-funnel brand journey. The digital ecosystem was driven by AI-powered visual production, customized interactive gaming mini-sites, and narrative-driven KOL mini-dramas designed to build high-intent engagement online. This digital momentum was seamlessly funnelled into the physical world via a high-traffic Moving Showroom experience, driving real-time footfall and experiential service adoption across major local hubs. Backed by strategic media planning and KOL amplification, this end-to-end framework transformed a service revamp into an immersive brand experience that effectively shortened the consumer path from awareness to actual digital adoption.