To drive high-intent acquisitions for DBS SME Banking, we implemented a unified performance strategy that seamlessly bridged broad market awareness with algorithmic precision. We established a cohesive omnichannel footprint across Search, Social, Programmatic Display, and strategic OOH placements to secure steady brand recall within key commercial hubs.

To precisely engage verified business decision-makers, premium third-party publisher data and marketplace intelligence were integrated into our targeting framework. Conversion efficiency was further maximized through FABCOM’s proprietary Value-Based Bidding model, which captured full-funnel micro-conversions—from high-value page views to application starts—to continuously feed richer optimization signals into the platforms and prioritize high-potential SME clients.